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J. Morgan Ltd., Inc. logo
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  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

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J. Morgan Ltd., Inc.
J. Morgan Ltd.
119 Washington Avenue
Grand Haven, MI 49417
(616) 842-9300
Store Information
Serving Ottawa and Muskegon Counties
    Hours
    Monday:Closed
    Tues - Fri:10:00am - 6:00pm
    Saturday:10:00am - 5:00pm
    Sunday:Closed
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    • Designs by John Morgan Samples
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    • Past and Present Stock Items
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    • Men's Wedding Bands
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